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Hairstyle
hairstyle.com A Logo That Cuts Through the Noise
Zeven Solution designed a timeless yet trend-forward identity for hairstyle.com, capturing the fluidity of hair and the precision of expert styling in one effortless mark. The core symbol is a continuous, single-stroke line that begins as the sharp edge of a scissor blade and gracefully morphs into a windswept strand communicating both craft and movement. Rendered in a high-contrast duotone of midnight graphite and rose-gold foil, the mark feels premium on gloss packaging yet remains legible as a 16-pixel favicon.
We engineered a responsive wordmark where the “a” in “hairstyle” subtly echoes the swoosh of the icon, creating an instant visual rhyme that aids recall. Negative space within the swirl forms a hidden “H,” rewarding closer inspection and sparking share-worthy social reactions. The palette extends to an adaptive gradient system: soft dawn-pink for lifestyle content, electric magenta for editorial, and deep charcoal for booking interfaces, ensuring seamless brand cohesion across app icons, push notifications, and salon signage.
Motion variants bring the logo to life on app load, the scissor snaps shut and the strand unfurls in 0.8 s, ending with a gentle bounce that mirrors freshly-cut hair settling into place. Accessibility was baked in from day one: WCAG AAA contrast ratios, a monochrome fallback for embroidery on stylist aprons, and an audio mnemonic of scissors snipping in a 440 Hz tone that plays when a booking is confirmed.
Deliverables include animated SVG, static PNG, monochrome stencil, and embroidered patch files every touchpoint crafted so hairstyle.com owns the mirror, the feed, and the moment a client decides to change their look.
Published:
September 18, 2018
